We know careers websites inside and out

Since delivering our first one in 2006, we’ve seen a lot change – technology, user experience, and candidate expectations have all evolved, and we’ve evolved right along with them. We’ve had the joy of partnering with more than 50 organisations, guiding them through the process of scoping, designing, writing, and developing their websites. Helping them create a site they’re proud to showcase, and one their colleagues are excited to share.

We build careers websites that will highlight what makes your company a great place to work, help visitors picture themselves as part of your team, and provide an engaging, seamless and fruitful experience from start to finish.

It’s that 20 years of expertise that we’ll bring to your project.

We think like a job seeker,
so you don’t have to.

And we’ve got a lot of data that will drive the decisions we’ll make together.

Candidate experience isn’t the main thing; it’s the only thing!

We’re firm advocates of the development of stand-alone careers websites. After all, 80% of FTSE 500 companies and 87% of the UK’s top 100 places to work can’t be wrong. A stand-alone website is one that sits apart from your corporate website, where all content is focused on you as an employer… talking directly to job seekers.

This stand-alone nature will give you much more freedom as you develop a website that offers more intuitive and effective candidate journeys, content focused wholly on your jobs and opportunity, offering genuine insight into life in your organisation. This, combined with a friendly tone of voice and strong visual identity, will give you the perfect platform to tell your employer story.

Your new careers website will have its own unique web address, allowing it to be indexed more effectively by the major search engines. This, in turn, will encourage more traffic to come via this free-of-charge source.

We’re currently ‘careers website supplier of the year’.

According to those lovely people at the Inhouse Recruitment Network.

You’ll never get a second chance to make a good first impression

Whether consciously or not, people are naturally drawn to good design. According to Google, it only takes 50 milliseconds for a visitor to form a first impression of a website. We work hard to ‘show’ the visitor – and not ‘tell’ them – why they should come and work for you. We’re sparing in the use of blocks of copy. Brief but focused. Concise but clear. We use photography to help visitors ‘picture’ themselves working for you. And after making a strong first impression, we’ll continue this all the way through the website.

We’ll integrate with your ATS partner of choice

It’s the most challenging aspect of any careers website project. But often the most rewarding.

We’ll make sure that your website will be found

Did you know that almost 80% of all job searches start at Google? With that in mind we’ll develop your careers website in such a way that means that Google loves it as much as you do. By working closely with your ATS partner, we’ll establish a coding principle for your jobs pages that will mean that Google indexes not only your website, but also your jobs. And we’ll make sure your jobs are pushed to Indeed too.

We’ll make sure the website is open to everyone

It will come as no surprise that the increasing use of the internet has also resulted in the increased diversity of website users. Irrespective of age, background or ability, we need to be sure that your website is designed to ensure that they all get the same candidate experience.

Our designers and developers work almost exclusively on the delivery of careers websites. As a result, we’ll design your website to provide equal access to a mixed ability audience. Working in line with Web Content Accessibility Guidelines (WCAG), we’ll deliver you a website that people with or without a disability can perceive, understand, navigate and interact with.

As part of design process, we’ll consider how your careers website will render within a desktop, tablet and smartphone browser. This is to ensure that whatever the device the site is viewed on, the experience will be as rich as possible. Where possible, we’ll set the website up so users can read your content, search your jobs and even make an application using their preferred device.

You’ll have more reports then you know what to do with

Google Analytics is one of the most undervalued and underused tools in employer branding and marketing. The potential insight that it can offer you is huge, but the set up can often be a little complicated. It’s particularly difficult if we’re looking to combine data from both your careers website and ATS partner. To the point that many employer brands opt to pay for software that delivers just a few elements of what Google Analytics can do for free.

As part of your careers website development, we’ll ensure that Google Analytics is installed. We’ll liaise with your ATS partner and discuss whether it is possible to install the same code across both platforms. Please note that this isn’t always possible.

If it is possible, we’ll make the necessary adjustments to your Google Analytics account to implement this cross-domain tracking. Finally, we’ll share with you a short guide to using and understanding Google Analytics. This should allow you to log into your account and carry out several tasks to better understand the activity on your careers website.

That Little Agency - Employer Branding - Careers Website Development - Content Marketing - Caeers Website Report Image

This isn’t our first rodeo

That Little Agency - Employer Branding - Careers Websites - Content Marketing - JLR Thumbnail Image

Two iconic brands, one great employer and a single website

That Little Agency - Employer Branding - Careers Website Development - Content Marketing - Hastings Direct Careers Website Thumbnail Image

A website that employees, job seekers and Google all love

That Little Agency - Employer Branding - Careers Website Development - Content Marketing - Clarks Careers Website Thumbnail Image

Attracting and engaging talent for a global footwear fashion brand

Take a look at our work

Nobody wants to hear their baby is ugly

But sometimes a little objectivity can be helpful. That’s is why we developed the Careers Website Audit. A report designed to benchmark your careers website against best practice in website design, structure, functionality, content and candidate experience. Why not see how you measure up? We think that you’ll find the results illuminating.

Request your free careers website audit

Yes, you can manage it yourself

We’ll build your careers website on a content management system called Concrete CMS. An open-source platform with no proprietary software – and no licence fees. It’s simplicity itself. So you can add, change or delete copy as and when you need to. And with SEO features baked into the system, it will even guide you to making your careers website more visible.

Yes, we can host it for you

Our server partner, DigitalOcean, guarantee us a 99.6% up time. And we’ll pass that guarantee onto you. All our servers are up in the cloud. You can either share or have one of your own. Totally up to you. We’ll keep the operating sytem and website software up to date. And your site will be safe with the appropriate firewalls, DDoS protection, and bot mitigation in place.

Hungry for more?

Feel free to reach out to Mark or Charlotte, they’ll be more than happy to talk all things careers websites, employer branding or content marketing. But before you do, why not sign up for our monthly newsletter?

Drop the team a line

Sign up for newsletter