You want to reach your target audiences so they engage with your employer story. An employer branding project and new careers website are a strong place to start – but you need to keep telling that story through content. To do it best, that story needs to be unique, authentic and attractive. All of which takes time. But it doesn’t have to be your time.

The good news is that your own people tell the best stories – and we love helping you tell them. It’s the career stories behind your people that create a rich candidate experience – and help candidates see themselves working for you. But to be seen when your target audience is looking, you need to show up with regular fresh content in the right platforms. We’ll support you in creating these stories through content that resonates and gains traction.

How we can help

Writing blogs

Nothing tells your employer story better than a well written and informative careers website blog. Partnered with social media, it can offer a real-time insight into the activities, beliefs and culture of an organisation, helping to bring your candidates over the line. And it’s very handy for your SEO too.

LinkedIn strategy

LinkedIn is a thriving community of potential candidates and customers of your employer brand. So you and your employees need an authentic presence. From your company posts to employee generated content – we’ll help you develop the best tactics to tell your story and reach and engage with your candidates.

Branded imagery

Having developed an employer brand identity, you’ll need a consistent approach to imagery used across your posts. That’s easier said than done. Not everyone knows how to source images and find the right fonts. But we do. And now we’ve developed our very own ‘done for you’ portal of branded images – TLA Create.

Film and video

Film can give candidates a real insight into what it is that makes your organisation a unique place to work. It’s an incredibly rich media that allows us to reflect an organisation’s values, culture and fit with more purpose than ever before. Your people know your business best, so we always put them centre stage when telling your story.

A bit like we did here

Attracting and engaging talent for a global footwear fashion brand

Attracting and engaging talent for a global footwear fashion brand

Clarks' Careers Website

Developing an EVP and creative campaign for pricing professionals

Developing an EVP and creative campaign for pricing professionals

NFU Mutual Recruitment Marketing

Using film to tell a retailer’s employer story

Using film to tell a retailer’s employer story

Deichmann Films

TLA Create

An inconsistent approach. Terrible photo choice. The wrong font. Images squashed because they’re the wrong size. These are all issues we spotted that lead us to developing a simple system that allowed users to log in, call upon pre-approved templates, choose images, personalise the copy and export an image in the correct format and dimensions. A simple solution to a problem that may be having a negative impact on your employer brand.

Want to know a little more about TLA Create and its capabilities? Then get in touch.

Drop us a line
That Little Agency - Employer Brand - Content Marketing - TLA Create Image

Some thoughts on content marketing

SEO friendly Employer branding

Top tips for SEO friendly employer branding content

| Content marketing, Employer branding | No Comments

You want to reach your target candidates so they engage with your employer story. Good content can help you do this and enhance your employer brand, particularly if it’s SEO…

Blog writing

Blog-writing – how to turn a great conversation into a remarkable story

| Content marketing, Employer branding | No Comments

Creating a remarkable first-hand story is one of the best ways to show off what people can expect from joining your company. Done right, they can demonstrate who you are,…

That Little Agency - Employer Branding - 2024 Blog Thumbnail Image

Trends to shape your employer branding content – a little peek into 2024

| Content marketing, Employer branding | No Comments

We know, we know – you really don’t want to think about 2024 just yet. But come the new year you’ll thank us. We’ve taken a sneaky peak into the…

Some kind things people have said

I have had the pleasure of working with The Little Agency - and hope to do so for a very long time - and I can honestly say from our first conversation, I didn’t want to work with anyone else on our employer branding journey. They have a fantastic understanding of their clients’ needs and it’s immediate, intuitive and comes from their wealth of experience in employer branding.

Joanne AllenCorporate Resourcing Manager, Leicester City Council

I had the pleasure of working with That Little Agency during my time at Manchester Metropolitan University, Mark and the team were extremely supportive on our project to articulate our employer brand via a new website. The work went through several iterations yet they remained patient with us and helped up create something that I truly believe was sector leading.

Julie GriggsAssistant HR Director, Manchester Metropolitan University

I have known That Little Agency for a few years now and every time I have used their services, for either ad-hoc free of charge consultancy or a paid project, the team has always over delivered. Their measured nature means not only do you get years of experience, but also a calm and consultative opinion.

Ben GledhillInterim Head of Resourcing Transformation, Thames Water

That Little Agency are responsive and make us feel like we are the only client they work with. Responsive, flexible, friendly with the most creative ideas that are aligned to our values. They present well-rounded, forward-thinking proposals with credible background and foundations to enable us to gain buy in from our senior team. Calling them with a project you need support with is always met with a solution led approach.

Heather KittoHead of Resourcing, NFU Mutual

The experience that TLA bring to the table comes from years of working in their specialist fields. From the outset we developed an open and honest relationship built on trust and mutual respect. From the very first conversation I had with them I knew they just got it. They knew what I wanted to achieve and the best way to achieve it. What makes them stand out is the knowledge they have from working with a range of clients.

Leesa MortemoreGlobal Head of Resourcing, Nisbets

Throughout every project we work on together their strap-line, 'Big agency experience, That Little Agency feel’ is absolutely true. The reason I chose to work with them over other agencies was for exactly that reason. There has been expertise and challenge from each contact with That Little Agency with every point through our projects which is invaluable.

Emma IssittRecruitment Manager, Toolstation

That Little Agency has helped me and my team at Wolseley develop our digital footprint. Not only have they designed, developed and delivered our careers website, but over the next 12 months will help us deliver a raft of compelling content. They challenge us to think big and always have the candidate experience in mind.

Sarah GoreTalent and Performance Director, Wolseley UK

A little more insight

Each month we’ll be sharing a few choice articles that we have spotted around employer branding and marketing, careers website development and social media strategy. If you’d like us to include you on our emails, please sign up here.

It goes without saying that we’ll treat your information with the utmost care and never pass it to a third-party. It says so in our privacy policy.

If you like what you see, please share this page with your friends.