Defining your employee value proposition is essentially finding the answer to this simple question … why should people choose to work for you as opposed to someone else? Often the complication comes because the answer you’ll get will differ depending on who in the business you talk to. We are here to help you find out the truth. What it is that makes you a great employer – and how you can share this with your target audiences. Building a more attractive proposition that will bring in more people. And help you keep the great people you already have.

We use robust research and deep conversation to get a real insight into your business. Uncovering the great and the not-so-great things. Identifying real areas of strength. Finding the stories to support your claims. And passing this insight to our creative team to help shape your employer branding and marketing messages. Messaging designed to support you as you engage with both your current and future employees.

That Little Agency | Employer Branding | Intro Image

How we can help

Research and insight

We want to discover what is demonstrably good, and ideally different, about working for you. We use a robust, but quick and agile, research process to ensure that we uncover the real truth. We will find the best aspects, but ground them in fact, so that it is as attractive as possible, but also recognised by current staff and new starters alike.

EVP development

We will give you a rounded picture using both data and the most representative direct quotes so that you get a true sense of our findings. We’ll explore your employer personality, the strong themes upon which your employer proposition can be built, and your proposition itself. Together these aspects will ensure that your proposition fully represents the opinions of your workforce.

Creative articulation

Many of the decisions that we make are based on emotion and not logic. So we’ll look at how your employer value proposition can be articulated using creativity, a strong visual identity and the right messages. We’ll help you create a look and feel that is instantly recognisable, compelling, flexible and uniquely you.

Sharing strategy

With your proposition in place and your marketing messages nailed, we’ll help you put them in front of your target audience. We’ll research where the people you’re looking for are active, what they’re looking for and how you can meet their expectations. We’ll talk job boards, aggregators, search, social, outdoor – heck – we’ll even consider press advertising. Let’s go fishing where the fish are.

A bit like we did here

Inviting media professionals to make their own story

Inviting media professionals to make their own story

April 21, 2020

Helping a ‘Retailer of the Year’ tell their employer story

Helping a ‘Retailer of the Year’ tell their employer story

March 9, 2019

Bringing an employer proposition to life through film

Bringing an employer proposition to life through film

March 5, 2018

Film for employer branding

We love film. It’s the perfect medium for storytelling. It allows us to reflect an organisation’s values, culture and fit with more purpose than ever before. We work with some fantastic film makers combining our expertise in employer branding and marketing with their passion for making great little films. Together we have delivered some engaging, informative and – dare we say it – emotive pieces of film that our clients are really proud of.

Read our little guide
That Little Agency | Employer Branding | Guide to Film Blog Image

Some thoughts around employer branding

That Little Agency - Employer Branding - Careers Websites - Leciester City Council Jobs Hero Image

Public sector employer branding. It’s time to be that employer of choice

| Brand development, Careers websites | No Comments

The public sector has always offered more in terms of career opportunities than it gave itself credit for. Think of a role – and you can be sure that there’s…

What makes compelling content for your careers website?

| Brand development, Careers websites | No Comments

Our previous blog covered what makes a good careers website. It was well packed too – so much so that we had to leave the topic of content out. We…

That Little Agency - Employer Branding - Our Blog - Great Place to Work - Thumbnail Image

What does being ‘a great place to work’ actually mean?

| Brand development, Employee engagement | No Comments

… and, even more, is it still relevant? Everyone has had to manage their work in different ways these past few weeks – and new opinions are forming by the…

Some kind things people have said

I have had the pleasure of working with The Little Agency - and hope to do so for a very long time - and I can honestly say from our first conversation, I didn’t want to work with anyone else on our employer branding journey. They have a fantastic understanding of their clients’ needs and it’s immediate, intuitive and comes from their wealth of experience in employer branding.

Joanne AllenCorporate Resourcing Manager, Leicester City Council

I had the pleasure of working with That Little Agency during my time at Manchester Metropolitan University, Mark and the team were extremely supportive on our project to articulate our employer brand via a new website. The work went through several iterations yet they remained patient with us and helped up create something that I truly believe was sector leading.

Julie GriggsAssistant HR Director, Manchester Metropolitan University

I have known That Little Agency for a fair few years now and every time I have used their services, for either ad-hoc free of charge consultancy or a paid project, the team has always over delivered. Their measured nature means not only do you get years of experience, but also a calm and consultative opinion.

Ben GledhillInterim Head of Resourcing Transformation, Thames Water

That Little Agency are responsive and make us feel like we are the only client they work with. Responsive, flexible, friendly with the most creative ideas that are aligned to our values. They present well-rounded, forward-thinking proposals with credible background and foundations to enable us to gain buy in from our senior team. Calling them with a project you need support with is always met with a solution led approach.

Heather KittoHead of Resourcing, NFU Mutual

The experience that TLA bring to the table comes from years of working in their specialist fields. From the outset we developed an open and honest relationship built on trust and mutual respect. From the very first conversation I had with them I knew they just got it. They knew what I wanted to achieve and the best way to achieve it. What makes them stand out is the knowledge they have from working with a range of clients.

Leesa MortemoreGlobal Head of Resourcing, Nisbets

Throughout every project we work on together their strap-line, 'Big agency experience, That Little Agency feel’ is absolutely true. The reason I chose to work with them over other agencies was for exactly that reason. There has been expertise and challenge from each contact with That Little Agency with every point through our projects which is invaluable.

Emma IssittRecruitment Manager, Toolstation

That Little Agency has helped me and my team at Wolseley develop our digital footprint. Not only have they designed, developed and delivered our careers website, but over the next 12 months will help us deliver a raft of compelling content. They challenge us to think big and always have the candidate experience in mind.

Sarah GoreTalent and Performance Director, Wolseley UK

A little more insight

Every couple of weeks we’ll be sharing a few choice articles that we have spotted around employer branding and marketing, careers website development and social media strategy. If you’d like us to include you on our emails, please sign up here.

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