Employer branding

Simply telling your employer story better

Why should someone choose to work for you? It’s a simple question. But the answer’s often complex. Why? Because every team and department will have their own view. But the answer is what drives your employer proposition – or EVP – and defines what makes you a great employer. So it’s really important to be able to understand what it is and how to articulate it.

We’ll help you to identify an attractive and credible employer proposition. How? Through solid research – talking to people across your organisation to gain real insights. By understanding the pros and cons of working for you and identifying your strongest areas. By finding the stories to back up the claims. And then by passing the results to our creative team so they can shape a meaningful employer brand, backed up with powerful marketing messages. All designed to help you bring in great people and keep the people you already have.

How we can help

Research and insight

We want to discover what is demonstrably good, and ideally different, about working for you. We use a robust, but quick and agile, research process to ensure that we uncover the real truth. We will find the best aspects, but ground them in fact, so that it is as attractive as possible, but also recognised by current staff and new starters alike.

EVP development

We will give you a rounded picture using both data and the most representative direct quotes so that you get a true sense of our findings. We’ll explore your employer personality, the strong themes upon which your employer proposition can be built, and your proposition itself. Together these aspects will ensure that your proposition fully represents the opinions of your workforce.

Creative articulation

Many of the decisions that we make are based on emotion and not logic. So we’ll look at how your employer value proposition can be articulated using creativity, a strong visual identity and the right messages. We’ll help you create a look and feel that is instantly recognisable, compelling, flexible and uniquely you.

Sharing strategy

With your proposition in place and your marketing messages nailed, we’ll help you put them in front of your target audience. We’ll research where the people you’re looking for are active, what they’re looking for and how you can meet their expectations. We’ll talk job boards, aggregators, search, social, outdoor – heck – we’ll even consider press advertising. Let’s go fishing where the fish are.

A bit like we did here

Using film to tell a retailer’s employer story

Deichmann Films

A workplace where caring is absolutely sharing

Anchor Employer Proposition

Inviting media professionals to make their own story

The Telegraph Employer Proposition

More work

Want to develop your employer branding knowledge?

Then our friends over at Employer Branding Made Easy can help. They’ve developed a range of online courses that will help those resourcing, recruitment and talent acquisition professionals looking to gain Employer Branding skills quickly. Their courses are designed help you to get results quickly and effectively, avoiding the pitfalls, securing quick wins and fast-tracking success.

Tell them that we sent you. You never know, a little name dropping may go a long way.

Visit their website

That Little Agency - Employer Branding - Employer Branding Training Image

Some thoughts around employer branding

That Little Agency - Employer Branding - Our Blog - Recruiter Awards Image

And the winner is … are awards still important?

Mark Beavan | Brand development, Our little story | No Comments

I quite like an awards do. Even more when you win. And so when our friends The Royal Horticultural Society picked up the gong for ‘Best development of an employer…

That Little Agency - Employer Branding - Employer Branding for Marketers - Anchor Thumbnail Image

Employer brand and marketing – for marketers

Mark Beavan | Brand development, Content marketing | No Comments

Once seen as the responsibility of HR or the resourcing team, the employer brand is increasingly being managed in partnership with marketing. And quite right too! So, if you’re reading…

Adapting your employer brand to counter talent mobility

Mark Beavan | Brand development, Candidate experience, Careers websites, Employee engagement | No Comments

At some point your best people will be on the move, it’s a challenge faced by anyone tasked with retaining talent. People will evaluate their lives and careers, change direction,…

More Thoughts

Some kind things people have said

“
I have had the pleasure of working with The Little Agency - and hope to do so for a very long time - and I can honestly say from our first conversation, I didn’t want to work with anyone else on our employer branding journey. They have a fantastic understanding of their clients’ needs and it’s immediate, intuitive and comes from their wealth of experience in employer branding.
Joanne AllenCorporate Resourcing Manager, Leicester City Council

“
I had the pleasure of working with That Little Agency during my time at Manchester Metropolitan University, Mark and the team were extremely supportive on our project to articulate our employer brand via a new website. The work went through several iterations yet they remained patient with us and helped up create something that I truly believe was sector leading.
Julie GriggsAssistant HR Director, Manchester Metropolitan University

“
I have known That Little Agency for a fair few years now and every time I have used their services, for either ad-hoc free of charge consultancy or a paid project, the team has always over delivered. Their measured nature means not only do you get years of experience, but also a calm and consultative opinion.
Ben GledhillInterim Head of Resourcing Transformation, Thames Water

“
That Little Agency are responsive and make us feel like we are the only client they work with. Responsive, flexible, friendly with the most creative ideas that are aligned to our values. They present well-rounded, forward-thinking proposals with credible background and foundations to enable us to gain buy in from our senior team. Calling them with a project you need support with is always met with a solution led approach.
Heather KittoHead of Resourcing, NFU Mutual

“
The experience that TLA bring to the table comes from years of working in their specialist fields. From the outset we developed an open and honest relationship built on trust and mutual respect. From the very first conversation I had with them I knew they just got it. They knew what I wanted to achieve and the best way to achieve it. What makes them stand out is the knowledge they have from working with a range of clients.
Leesa MortemoreGlobal Head of Resourcing, Nisbets

“
Throughout every project we work on together their strap-line, 'Big agency experience, That Little Agency feel’ is absolutely true. The reason I chose to work with them over other agencies was for exactly that reason. There has been expertise and challenge from each contact with That Little Agency with every point through our projects which is invaluable.
Emma IssittRecruitment Manager, Toolstation

“
That Little Agency has helped me and my team at Wolseley develop our digital footprint. Not only have they designed, developed and delivered our careers website, but over the next 12 months will help us deliver a raft of compelling content. They challenge us to think big and always have the candidate experience in mind.
Sarah GoreTalent and Performance Director, Wolseley UK

A little more insight

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