Google Analytics is one of the most undervalued and underused tools in digital recruitment marketing. It’s capabilities are so vast, which often means that the barriers to entry are quite high. To the point that many employer brands opt to pay for software that delivers just a few elements of what Google Analytics can do for free. Knowing what data and insights you need is a massive help and having these to hand before opening Google Analytics up, turns it from a rabbit hole into a goldmine.
Complete this short form and you’ll be able to download a copy of our ‘Our little guide to Google Analytics for careers websites’ ebook. We think that you’ll find it really very interesting.
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