Content marketing

Sharing your employer brand with the world

Social media is where people connect, share, and discover. So it’s no surprise that 79% of job seekers use it during their job search. That’s why getting your employer brand right on social is more important than ever. And that’s where we come in.

Whether growing your organic reach or managing targeted paid campaigns, we’ll help you get the most out of your social presence. We take the time to understand your audience – where they are, what they like, and what they respond to. Then we craft fresh, authentic content that brings your story to life, with your people front and centre. The result? More awareness, more interest, and more of the right applications hitting your desk.

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Social media workshops

Getting everyone together to understand the potential that social media offers, and how we can embrace it.

Social media audits

Understanding what you are doing right now. Championing the good and offering guidance on the not-so-good.

Social media strategy

Agreeing the objectives, key themes, platforms, content types and promotion budgets that all make up your strategy.

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We make great little films. And sometimes it’s the clips that don’t get in that make the biggest impression.

Content that inspires people to act

With so many different platforms, media types and formats available it can be quite a challenge knowing what is the right approach for your organisation. But we’ve got you covered. Whether it’s shaping your campaign concept, editing existing material, interviewing your people, or capturing them on film, our content team can help. From blogs to photoshoots, social media updates to film shoots, our team will make sure that your employer brand makes a big impression. And for all the right reasons.

Long-form content

From interviewing the subject to writing the blog or article, this is bread and butter to our copy team.

Short-form content

Getting your point across in less than 140 characters is no mean feat. But what about 40? Our copy team can.

Video content

From our in-house team to partnerships with local film makers, we’ll make sure that we have the right people behind the camera.

With our team in your corner, you can’t fail

Got loads of engaging content, but not enough time to share it? Our social media team can help with that too. Whether you’re diving into a new platform or launching a fresh campaign, our campaign team will happily hold your hand every step of the way. Whether its spotting trends or crafting strategies, creating killer content or managing paid campaigns, we can offer as much or as little support as you need.

#employerbranding #careerswebsites #contentmarketing

LinkedIn workshops

Helping you and your team get the very best out of this hugely important employer branding platform.

LinkedIn strategy

Leveraging the power of LinkedIn as the publishing, sharing, and advertising powerhouse of your social strategy.

Leadership brand development

Working with your leaders to optimise their LinkedIn presence, boost their profile and contribute directly to your employer brand.

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We know a thing or two about social media advertising

From LinkedIn to TikTok (and everywhere in between), we run smart, targeted PPC and programmatic campaigns designed to put your employer brand in front of the right people. It doesn’t matter if you’re recruiting for a new department, team or single role, our approach is tried and tested. Launch, learn, and keep improving.

Every campaign we run gets smarter over time, so you get more of the right applications. And more bang for your buck. Our campaign team work hand in hand with our content team to ensure that we match precise audience targeting with a sharp creative that will really engage our target audiences.

Pay-per-click advertising

Targeted social media advertising designed boost reach, increase engagement and drive clicks to your careers website.

Programmatic social advertising

Programmatic and retargeting social media campaigns that optimise themselves based on what delivers results.

Tracking, optimising and reporting

Tracking what matters – reach, engagement, clicks, conversions – then turning that data into clear, actionable insights.

This isn’t our first rodeo

That-Little-Agency-Employer-Branding-Careers-Websites-Content-Marketing-Miele-Thumbnail-Image

Miele X

A great place to work. And a great space to work in.

Content marketing

AS Watson

Showcasing the remarkable stories of their colleagues across the globe.

Content marketing

Deichmann

Using film to bring to life what it’s like to work in one of their stores.

Content marketing

Take a look at our work

Need help creating social imagery?

PZG Create

An inconsistent approach. Terrible photo choice. The wrong font. Images squashed because they’re the wrong size. These are all issues we spotted that lead us to developing a simple system that allowed users to log in, call upon pre-approved templates, choose images, personalise the copy and export an image in the correct format and dimensions. A simple solution to a problem that may be having a negative impact on your employer brand.

Want to know a little more about PZG Create and its capabilities? Then get in touch.

Tell me more about PZG Create

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Get in touch

Well, if you’re ready to talk, just reach out to Mark, he’ll be more than happy to talk all things careers websites, employer branding or content marketing. Don’t be shy.

Contact the team

Keep in touch

Want the inside scoop on all things employer branding, careers websites or even TLA? Then subscribe to our monthly newsletter. Believe us, it’ll be worth it.

Because recruiting is much easier when talented people already want to join you!

Because there’s no better platform on which to tell your employer story.

Because an employer story isn’t really a story until it’s being told.

Because recruiting is much easier when talented people already want to join you!

Because there’s no better platform on which to tell your employer story.

Because an employer story isn’t really a story until it’s being told.

Content
marketing

Sharing your employer brand with the world

Social media workshops

Social media audits

Social media strategy

Content that inspires people to act

Long-form content

Short-form content

Video content

With our team in your corner, you can’t fail

LinkedIn workshops

LinkedIn strategy

Leadership brand development

We know a thing or two about social media advertising

Pay-per-click advertising

Programmatic social advertising

Tracking, optimising and reporting

This isn’t our first rodeo

Miele X

Content marketing

AS Watson

Content marketing

Deichmann

Content marketing

Need help creating social imagery?

PZG Create

Get in touch

Keep in touch

Find

Contact us