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The power of employer branding lies in persuasion not promotion

Employer branding is misunderstood. Too often, organisations slip into broadcast mode – churning out AI-generated job ads, stale careers pages, and lifeless social posts. But great employer brands don’t just promote. They persuade. They build trust, spark loyalty, and create real excitement.

Persuasion is rooted in storytelling, culture, and emotional connection. It’s about showing – not telling – why your organisation is a great place to work. It means shaping an authentic narrative that resonates with candidates, colleagues, and even ex-employees. And it’s about inspiring your people to share those stories – amplifying your brand through their thoughts and experiences. That’s true employer branding.

Employer brand workshops

Getting everyone on board, so together we can create an employer brand that truly reflects how it feels to work for you.

Employer brand audits

Establishing where your employer brand is right now. Championing the good and offering guidance on the not-so-good.

Competitor analysis

Understanding your place in the market, your competition for talent – and what you need to do to stay ahead.

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Why should someone choose to work for you?

Simple question. Complex answer. But if you get it right, it will change everything. An inspirational, yet authentic, employer brand is the key to attracting and retaining the right people for your organisation. We start by digging deep – talking to teams across your organisation to find out what really sets you apart. The ambition is to create a clear, credible employer value proposition (EVP) that resonates with the talent you want to engage. One that reflects who you are, not just who you think you should be. Your EVP is the spark that will ignite your employer brand. It powers stronger talent attraction, lowers hiring costs, and keeps your people motivated, loyal, and proud to be part of your story.

Talking to the market

Understanding what your target audience/s are looking for, and whether they believe that you are able to provide it.

Talking to your people

Uncovering your proposition from the bottom up. An insight into what your people really think about working for you.

Talking to your leaders

Uncovering your proposition from the top. An insight into their vision, strategies, key objectives and the bigger picture.

Employer brands that capture hearts and minds

We’ll bring your employer proposition to life through creativity that inspires. From the way it sounds, shaped by data, insight and strategic storytelling, to the way it looks, with a bold visual identity that’s emotionally engaging, instantly recognisable, and unmistakably you. As a multi-award-winning and pioneering employer branding agency, we’re able to call upon a hugely-talented team of strategists, designers and copywriters who’ll apply decades of experience to your challenge. Knowing that if we capture the hearts and minds of your target audience, then their bodies and talent will follow.

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Developing the words

Distilling your employer proposition into the chapters, narrative and title of your employer story. Words that everyone can align behind.

Developing the visuals

Bringing your story to life with a look and feel that is uniquely yours. A visual thread that will run through all your communications.

Photography and film

Placing your people at the centre of your employer story through the use of existing or new photography, audio files or film footage.

Propositions don’t inspire people, but stories do

Great stories make an emotional connection. They appeal to our senses but also leave a lasting impact on us as an audience. That’s why we believe storytelling is the heart of a memorable employer brand. Stories can transform your vision, values, and culture into a narrative people want to hear. Real stories from real colleagues will then bring your brand to life. Because a great story doesn’t just inform – it builds trust, sparks curiosity, and will make your employer brand easy to remember and impossible to forget.

Compelling chapters

The experiences of your colleagues and the views of your leaders brought together to communicate your point of difference.

Inspirational narratives

The coming together of our chapters to deliver the whole story of why someone should work for you and not someone else.

Memorable titles

The name of our story. A single emotive statement designed to capture the attention and interest of your target audiences.

A story isn’t really a story until it’s being told

With your proposition in place and your marketing messages nailed, we’ll help you put them in front of your target audience. We’ll research where the people you’re looking for are active, what they’re looking for and how you can meet their expectations. We’ll talk job boards, aggregators, search, social, outdoor – heck – we’ll even consider press advertising. Let’s go fishing where the fish are.

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Employer branding film

Your employer story brought to life through the experiences of those who know you best. Your people.

Employer brand guidelines

Together your employer story playbook, identity guidelines and activation toolkit are the blueprint for bringing your EVP to life.

Activation workshop

Exploring together the role your employer story can play in attracting, engaging and retaining talented people

This isn’t our first rodeo

Met Office

Renewed confidence to a world-leading authority.

Employer branding

Royal Horticultural Society

An employer story that is alive with possibility.

Employer branding

Hastings Direct

An employer brand as unique as their people.

Employer branding
Take a look at our work
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Fancy a free employer brand audit?

Nobody wants to hear their baby is ugly.

But sometimes a little objectivity can be helpful. That’s is why we developed the Employer Brand Audit. Examining over 40 different aspects of an employer brand across seven critical dimensions. The end result being an overall quality score that will allow you to measure the impact of any pro-active branding activity that you undertake. Why not see how you measure up? We think that you’ll find the results illuminating.

Request your employer brand audit
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Get in touch

Well, if you’re ready to talk, just reach out to Mark or Charlotte, they’ll be more than happy to talk all things careers websites, employer branding or content marketing. Don’t be shy.

Contact the team

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