Employer
branding

The power of employer branding lies in persuasion not promotion

Employer branding is misunderstood. Too often, organisations slip into broadcast mode – churning out AI-generated job ads, stale careers pages, and lifeless social posts. But great employer brands don’t just promote. They persuade. They build trust, spark loyalty, and create real excitement.

Persuasion is rooted in storytelling, culture, and emotional connection. It’s about showing – not telling – why your organisation is a great place to work. It means shaping an authentic narrative that resonates with candidates, colleagues, and even ex-employees. And it’s about inspiring your people to share those stories – amplifying your brand through their thoughts and experiences. That’s true employer branding.

Employer brands that capture hearts and minds

We’ll bring your employer proposition to life through creativity that inspires. From the way it sounds, shaped by data, insight and strategic storytelling, to the way it looks, with a bold visual identity that’s emotionally engaging, instantly recognisable, and unmistakably you. As a multi-award-winning and pioneering employer branding agency, we’re able to call upon a hugely-talented team of strategists, designers and copywriters who’ll apply decades of experience to your challenge. Knowing that if we capture the hearts and minds of your target audience, then their bodies and talent will follow.

A story isn’t really a story until it’s being told

With your proposition in place and your marketing messages nailed, we’ll help you put them in front of your target audience. We’ll research where the people you’re looking for are active, what they’re looking for and how you can meet their expectations. We’ll talk job boards, aggregators, search, social, outdoor – heck – we’ll even consider press advertising. Let’s go fishing where the fish are.