The power of employer branding lies in persuasion not promotion
Employer branding is misunderstood. Too often, organisations slip into broadcast mode – churning out AI-generated job ads, stale careers pages, and lifeless social posts. But great employer brands don’t just promote. They persuade. They build trust, spark loyalty, and create real excitement.
Persuasion is rooted in storytelling, culture, and emotional connection. It’s about showing – not telling – why your organisation is a great place to work. It means shaping an authentic narrative that resonates with candidates, colleagues, and even ex-employees. And it’s about inspiring your people to share those stories – amplifying your brand through their thoughts and experiences. That’s true employer branding.