Back in February 2024, we made a little announcement. That Little Agency was to merge with Brand Point Zero. The coming together of two employer branding agencies, the re-establishment of old friendships, the building of new working relationships, and a strengthening of both agencies with news skills, personalities and services. We lightly referred to the resulting arrangement as the PointZeroGroup. Everything was working perfectly. Both agencies performed well individually, and there was some tremendous joint work. Nothing needed to change, surely?
An unexpected opportunity
And then we heard about something that excited us. The owners of Home, a highly respected employer engagement and internal communications agency in Bristol, were looking for buyers. While we may not have been actively seeking additional companies to join the Point Zero Group, this looked like a fantastic opportunity at first glance. And the more we thought about it, the more excited we got. Rather, typically, the decision to make an offer was made in a pub. We were even more excited when the offer was accepted.
A missing piece to a puzzle?
Brand Point Zero and That Little Agency have delivered some fantastic work supporting employer experience and internal communications. But the people of Home are the employee experts. For over 45 years, they’ve been helping organisations shape experiences and cultures that people want to be a part of. They’re very bright. They’re hugely talented. Their work is not only creative but demonstrably effective. And every member of the Home team is very impressive. By bringing Home into the PointZeroGroup, I believe we now offer our sector’s most comprehensive and holistic approach to employer communications.
BrandPointZero: Employer branding and communications
That Little Agency: Digital strategy, careers websites and content marketing
Home: Culture transformation and employee experience
RewardPointZero: Reward and benefit communications
Mi casa es su casa.
In November 2023, the brands that would eventually form the group were dotted around Bristol, in Clifton, Bedminster and Brislington. All lovely offices, but to make the collective work, we knew we’d have to unite everyone in a single place. Fortunately for us, Home already had that workspace. The office in Brislington is the most impressive office I have ever worked in. In fact, I would describe it more as a community space than a workspace. A space that you want to be in. A perfect place for collaborative or focused work. Designed with both remote or in-person work in mind. Complete with spaces for just one, two or even 50 people to work comfortably. It even has its own event space. So it was no surprise when all four brands moved into – what I like to call TLA Towers – in November 2024.
Take a look at it all coming together.
What’s in a name?
Even before the Home acquisition, the PointZeroGroup name was used to describe the collective of BrandPointZero, RewardPointZero and That Little Agency. Since bringing Home into the group, the name has taken on a more significant meaning. A little legal shuffling (and many signatures) later, the PointZeroGroup now acts as the parent company of the four highly regarded employer communications brands. While each brand continues to operate as a stand-alone company, they do so knowing that the group’s collective power is there to support them. So, while you may never see us pitch as PointZeroGroup, we’ll always remind you that each brand benefits from the knowledge, skills and support of the others.
But Mark, you’re not answering the question.
So, what on earth is the PointZeroGroup? It’s a house of brands*. An unstoppable collective with an alternative viewpoint. Strategists and creatives who are big on culture, change, communications, and amazing client experiences. Whether an organisation is looking for an employer brand that attracts top talent, a culture change that transforms their business, or a little help with all things digital, it’s all here. And all under one roof.
So, what next?
World domination. Obviously. But before that, we’re working hard to nail down the key propositions of the brands and better articulate how they can help organisations attract, engage, develop and retain the talent they need to succeed. We’ll share much more about this soon.
Need a little help?
Drop us a line if you’d like help, support, or even a little chat about what the brands (or the group) can do for you. After all, most of our best work has started with a chat over a cup of tea and a milk chocolate Hobnob.
* Thanks goes to JLR for this phrase.
