HELPING COLLEAGUES TELL THEIR REMARKABLE STORIES

AS WATSON

AS Watson, the world’s largest international health and beauty retailer, asked us to bring their people’s voices to life. What started as a brief for 18 colleague films became a global content strategy, designed to amplify authentic stories across every channel. Together, we built a year-long plan to celebrate the people behind the brand, showing what makes AS Watson an extraordinary place to belong, grow, and make an impact.

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18 COLLEAGUES. 12 MARKETS. ONE GLOBAL STORY.

12-MONTH GLOBAL CONTENT PLAN ROLLED OUT ACROSS ALL AS WATSON MARKETS.

We created a suite of films, blogs, and social templates that showcase real colleagues from Hong Kong to Holland. Each sharing their own journey and pride in being part of such a diverse, inclusive organisation. With clear frameworks, self-creation guides and a content calendar spanning 12 months, the team now has the tools to share stories with consistency and confidence. The result is a campaign that feels natural, human, and truly global, helping AS Watson’s people become its most powerful brand ambassadors.

“Working with BPZ has been a real pleasure. They really helped us bring our EVP to life. Collaborative, creative, and genuinely easy to work with, they understand what we need and consistently add that extra bit of magic.”

Employer Brand Manager Group Europe
AS Watson

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