A little background

Bishop Fleming is a market leading accounting, audit, tax, and advisory firm with eight offices across the South West. Combining over 100 years’ experience, deep sector expertise, and a commitment to deliver the very best client experience. They have over 480 colleagues supporting them in their ambition to be the most rewarding firm in the UK for their clients, their people and their communities.

Our objective was to better articulate what it is that makes Bishop Fleming a great place to work; what they do, the opportunities they offer and how they support their colleagues. And, of course, pointing the right job seekers towards the right jobs. A key aspect of our brief was the need to build a website that they could manage themselves. One that integrates with their (slightly creaky) ATS, Access. And deliver an enjoyable and effective candidate experience. The result was the Bishop Fleming careers website.

Our approach

Our project objectives were clear: design, develop and deliver a website that:

  • Brings Bishop Fleming’s employer proposition to life;
  • Articulates the wide variety of jobs available within the firm;
  • Gets the right people straight to the right jobs;
  • Reflects the culture of the business;
  • Raises the profile of key information;
  • Continues to evolve with the needs of the business;
  • Integrates seamlessly with their ATS, Access;
  • Is accessible across all devices;
  • Is ready to be indexed by ‘Google for Jobs’.

To deliver a website that will engage a wide audience of job seekers – from Audit Manager to Apprentice; Payroll Administrator to Marketeer; Graduate to Partner. A site where all content is available within a single click. One that uses social media as a way of articulating their culture and is distinctly and unmistakably Bishop Fleming.

The website 

URL: careers.bishopfleming.com
Content management system: Concrete5
Applicant tracking system: Access

Knowing that (on average) 80% of visitors come to a careers website to search for jobs, the website is designed to ensure that the right people find the right jobs. As well as a clear keyword search function, the website offers visitors clear signposts towards their six key recruitment areas. Each of these key recruitment areas – from Audit to Corporate Business Services, Corporate Finance to Payroll, Professional Support to Tax – have their own dedicated section of the website. Covering the importance of that area to the success of the business, the teams that operate within it, testimonials from members of the team and any current vacancies.

It is clear that Bishop Fleming’s people are their very best advocates, so they are placed at the centre of every aspect of the website. They feature on every page, blog or job and in every piece of video. They help deliver key content and offer a real insight into their culture. Finally, we know that 49% of visits to the careers website are likely to be on a mobile device, so we worked closely with their ATS supplier, Access, to offer visitors the opportunity to apply via their smartphone.

Access and Concrete5

This was the first time we had worked with Access ATS. But their API is excellent and it made the integration into the Bishop Fleming careers website very straight forward. It gave us another opportunity to test our universal ATS integration system. The Access API allowed us to take the job data inputted through the applicant tracking system and pull it through onto the pages of the website.

This allowed us to style the job details as we wanted and pull through useful additional information onto the page. The candidate is passed from the careers website to Access at the point of application. This means that all activity is being picked up and tracked through both Google Analytics and Access. Offering Bishop Fleming a level of insight that they’ve never experienced before.

That Little Agency | Employer Branding | Bishop Fleming | Mobile Image
That Little Agency | Employer Branding | Bishop Fleming | Blog Image
That Little Agency | Employer Branding | Bishop Fleming | Google for Jobs Image

Indexing by Google for Jobs 

Another positive outcome of the integration work we did with Access, is that now the URLs of the jobs carries both the Bishop Fleming name and a reference to jobs. This meant that we could submit the jobs to Google for indexing. Using their webmaster tools, now called Search Console, we submitted the full website map including jobs directly to Google and within 72 hours we could see that the jobs were being indexed. We have already seen a significant increase in traffic to the jobs through Google.

The impact so far 

To see the impact of the new Bishop Fleming careers website, we have compared the performance of the new website against that of the previous incarnation. All data has been taken from Google Analytics, the Access application tracking system and directly from the Bishop Fleming resourcing team.

increase in visitors to the website
increase in average time spent on website
increase in completed applications

A few words from our client

“The team at That Little Agency have been an absolute dream team to work with. From our very first interaction, we were really appreciative of how much expert knowledge and advice they were willing to share from the very first meeting. The communication from the team at That Little Agency has been superb. We’ve hit all our goals and the quality of work has been really impressive. It’s transformed our approach to recruitment and made a really impactful impression not only on our candidates. We’ve loved working with That Little Agency and we’re sure you will too!”

Anna Averis
People Director and Partner, Bishop Fleming