A little background
We started working with Hastings Direct in 2017. At which point we researched, designed and delivered a new employer proposition that underpinned all of their employer brand, marketing and communications. The next five years saw the ‘Clearly Hastings Direct’ identity rolled out across their internal and employer communications. And pick up a hatful of industry awards.
Roll forward to 2022, and Hastings Direct asked us to help them revisit and refresh their employer proposition. Working closely with the talent acquisition, brand and marketing teams we reviewed the initial research, reviewed the output, augmented it with additional insight and developed a new set of proposition pillars. And then we worked with the team to develop and roll out a new employer identity.