You never get a second chance to make a great first impression, so the new Jaguar Land Rover careers website has been designed not only to be interesting and informative, but to have a real, lasting impact on the job seeker. To position them as an employer of choice to a wide range of manufacturing, engineering, technology, design and corporate professionals around the world. The result is the new Jaguar Land Rover careers website.
Our project objectives were clear: design, develop and deliver a website that:
To deliver a website that will engage a wide audience of job seekers – from Apprentice to Engineer; Graduate to Designer; School Leaver to Technologist. A site where all content is available within a single click. One that uses social media as a way of articulating their culture and is distinctly and unmistakably Jaguar Land Rover.
URL: www.jaguarlandrovercareers.com
Content management system: SAP Career Site Builder
Applicant tracking system: SAP Success Factors
Knowing that (on average) 80% of visitors come to a careers website to search for jobs, the website places the search function front and centre. This ensures that the right people quickly find the right jobs. Not only that, the website uses the visitor’s IP address (desktop) or GPS location (tablet and smartphone) to deliver the visitor jobs that are close by.
As well as jobs, the search results direct the visitor towards content that it thinks will be of interest to them. Such as detailed information on the business area and office they would be based in, Twitter updates, blog stories and whether they are LinkedIn with anyone currently working at the Group.
It is clear that Jaguar Land Rover’s people are their very best advocates, so they are placed at the centre of every aspect of the website. They feature on every page, blog or job and in every piece of video. They help deliver key content and offer a real insight into their culture. And supporting this, the site integrates seamlessly with their social media platforms which help articulate the day-to-day activities of the Jaguar Land Rover in real time.
The website is designed to be incredibly visible to the search engines with all pages developed to be successfully indexed. And that includes the jobs pages which have been programmed specifically to be indexed by ‘Google for Jobs’.
Finally, we know that 49% of visits to the Jaguar Land Rover careers website are on a mobile device, so we worked closely with their ATS supplier, SAP, to offer visitors the opportunity to apply via their smartphone. And for those who don’t want to, they can bookmark the vacancy that interests them and apply later via a desktop.
Jaguar Land Rover have long standing relationship with SAP Success Factors, with their applicant tracking system deeply embedded into the organisation. It has been reported that the candidate experience can be a little clunky. To address this we took a jobs data feed from the SAP Success Factors system and pulled the job details themselves into the website. This integration means that we can now control the formatting of the job details, pull relevant jobs into relevant sections of the website and ensure that the jobs can be better indexed by Google, Indeed and the other search engines. Candidates are then handed back to SAP Success Factors at the application stage. A very elegant piece of work.
To see the impact of the new Jaguar Land Rover careers website, we have compared the performance of the new website against that of the previous incarnation. All data has been taken from Google Analytics, the SAP Success Factors application tracking system and directly from Jaguar Land Rover’s resourcing team.
If you’d like to know more about this piece of work, simply email mark@thatlittleagency.co.uk
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