A little background

You never get a second chance to make a great first impression, so the LV= Careers website was designed not only to be interesting and informative, but to have a real, lasting impact on the job seeker. To position LV= as an employer of choice to a wide range of financial and corporate services professionals, as well as those lovely people who work in customer service.

Please note that this website was designed, developed and delivered by the team while we were working at ThirtyThree.

Our approach

The project objectives were clear: design, develop and deliver a website that:

  • Brings the LV= employer brand principles to life;
  • Gets the right people straight to the right jobs;
  • Reflects the culture of LV=;
  • Raises the profile of key information;
  • Is social, engaging and continuously updated;
  • Continues to evolve with the needs of the business;
  • Is accessible across all devices.

To deliver a website that will engage a wide audience of job seekers – from customer service people to senior executives; facility managers to risk managers; actuaries through to technologists. A site where all content is available within a single click. One that uses social media as a way of articulating our culture and is distinctly and unmistakably LV=

The website

URL: https://jobs.lv.com
Content management system:
Concrete5
Applicant tracking system:
iGrasp

The search bar in the centre of the homepage is the primary way that visitors access the LV= Careers website. This delivers the visitor their own personal homepage, complete with matching jobs, further details of the department and location they’re interested in, relevant blog stories and any LV= employees that they’re connected to via LinkedIn.

Currently, the website has 270 different personalised candidate journeys, a number that will only increase as new business areas and locations are added. By segmenting the traffic in this way we can be sure that more users are getting direct access to the content that they are likely to be looking for – with a single click offering them access to much more.

Knowing that LV= people are truly their best advocates, they were placed them at the centre of every aspect of the website. They feature on every page, blog or job and in every piece of video. They help deliver key content and offer a real insight into their culture. And supporting this, the site integrates seamlessly with the LV= social media platforms which help articulate the day-to-day activities of LV= in real time.

47% of visits to the LV= Careers website are on a mobile device. Working closely with their ATS supplier (iGrasp) the site offers users the opportunity to apply via their smartphone. And for those don’t want to, they can bookmark the vacancy that interest them and apply later via a desktop.

That Little Agency | Our Work | Careers Websites | LV= Tablet Landscape Image
That Little Agency | Our Work | Careers Websites | LV= Smartphone Image

The impact so far

To see the impact of the new LV= Careers website, we have compared the performance of the new website against that of the previous incarnation. All data has been taken from Google Analytics, the iGrasp application tracking system and directly from the LV= resourcing team.

The data from Google Analytics and iGrasp suggest that 78% of users have viewed a landing page that was designed specifically with them and their job search in mind. In addition, 26% of all job views ended up with the user completing and submitting an application.

95
increase in website visitors
18
increase in average time spent on website
29
increase in completed applications

If you’d like to know more about this piece of work just email mark@thatlittleagency.co.uk