A little background

It isn’t easy telling the story of this campaign in words and pictures, so we’ve made a short film to talk about the brief, the competition, the game, the results and the legacy of the Great Global Adventure by AXA. Enjoy.

The National Trust is going through a period of significant change. To meet the demands of the business and the need to attract a more diverse range of talent, the Trust conducted a review of the whole recruitment process. A key outcome of this review was the design, development and delivery of the new National Trust Jobs careers website.

Please note that this website was designed, developed and delivered by the team while we were working at ThirtyThree.

Our approach

It isn’t easy telling the story of this campaign in words and pictures, so we’ve made a short film to talk about the brief, the competition, the game, the results and the legacy of the Great Global Adventure by AXA. Enjoy.

We worked with the Trust’s resourcing, brand and digital teams to develop the site and set ourselves a number of objectives:

  • Appeal to a wide range of job seekers and engage effectively with the right group of professionals.
  • Articulate the diverse range of opportunities available.
  • Give job seekers the ability to search for roles using a wide range of devices.
  • Tell the Trust’s fantastic story.

The website

URL: http://www.nationaltrustjobs.org.uk
Content management system: Concrete5
Applicant tracking system: Oracle

Calling upon the stories and experiences of people who already work at the Trust, the new website is an emotive, informative and beautiful candidate experience. Bold in its choice of full bleed imagery, contemporary design, solid colour and contrasts and inclusive copy, the website is designed to challenge the user’s perception of the Trust. Supporting this is their use of social media and the way it is integrated as a key part of the website.

The content of the site has been aligned to the business objectives of the Trust, offering specific candidate journey’s to support key areas of recruitment. As a result, someone looking for a role in catering will have a very different website experience to someone looking to join as a Building Surveyor.

Finally, a new applicant tracking system has been introduced to address the poor candidate experience of their legacy people management system. Developed by Applaud the new system is clear, straight forward, responsive in nature and very user-friendly.

That Little Agency | Our Work | Careers Websites | National Trust Jobs Laptop Image

The impact so far

To see the impact of the new National Trust Jobs  careers website, we have compared the performance of the new website against that of the previous incarnation. All data has been taken from Google Analytics, the Oracle application tracking system and directly from the Trust’s resourcing team.

The data from Google Analytics and Oracle suggests that 23% of all job views resulted in the user starting the application process. In turn, 11% of these resulted in a completed application.

104
increase in visitors to the website
23
increase in average time spent on website
42
increase in completed applications

If you’d like to know more about this piece of work just email mark@thatlittleagency.co.uk