A little background
NFU Mutual is a business guided by its mutual values. When that comes to the pricing team, that means giving customers what they want at a fair price. It’s a 70 plus team of pricing professionals who help shape the way they support customers – while being passionate about pricing. As well as developing the talent they already have, NFU Mutual wanted to attract and engage new talent to the team who shared their values.
To help them capture the essence of working in the pricing team, they asked That Little Agency to work with them to help identify their employer value proposition (EVP) and develop some creative campaign work to bring that proposition to life.