A little background

A fantastic little Bristol success story, Nisbets is the UK’s largest catering equipment supplier, exporting to more than 100 countries around the world. But they are also one of Bristol’s best kept secrets. They asked us to support them in developing a careers website that would better tell their employer story. The story of a highly successful, global retail business. One with a very exciting future.

So the new website has been designed not only to be interesting and informative, but to have a real, lasting impact on the job seeker. To position them as an employer of choice to a wide range of retail, supply chain, sales and corporate services professionals. The result is the Nisbets careers website.

Our approach

Our project objectives were clear: design, develop and deliver a website that:

  • Brings the Nisbets recruitment proposition to life;
  • Articulates the wide variety of jobs available within the group;
  • Gets the right people straight to the right jobs;
  • Reflects the culture of Nisbets;
  • Raises the profile of key information;
  • Is social, engaging and continuously updated;
  • Continues to evolve with the needs of the business;
  • Integrates seamlessly with their ATS, Recruitive;
  • Is accessible across all devices;
  • Is ready to be indexed by ‘Google for Jobs’.

To deliver a website that will engage a wide audience of job seekers – from customer solution advisor to web designer; trading analyst to retail assistant; key account manager to quality manager. A site where all content is available within a single click. One that uses social media as a way of articulating their culture and is distinctly and unmistakably Nisbets.

The website 

URL: www.nisbets.jobs
Content management system: Concrete5
Applicant tracking system: Recruitive

Knowing that (on average) 80% of visitors come to a careers website to search for jobs, the website places the search function front and centre. This ensures that the right people quickly find the right jobs. As well as jobs, the search results direct the visitor towards content that it thinks will be of interest to them. Such as detailed information on the business area and office they would be based in, Twitter updates and any blog stories that would be of interest.

It is clear that Nisbet’s people are their very best advocates, so they are placed at the centre of every aspect of the website. They feature on every page, blog or job and in every piece of video. They help deliver key content and offer a real insight into their culture. And supporting this, the site integrates seamlessly with their social media platforms which help articulate the day-to-day activities of Nisbets in real time.

Finally, we know that 49% of visits to the Nisbets careers website are likely to be on a mobile device, so we worked closely with their ATS supplier, Avature, to offer visitors the opportunity to apply via their smartphone. And for those who don’t want to, they can bookmark the vacancy that interests them and apply later via a desktop.

Introducing ‘Universal Search’ 

As we look to help the right people find the right content, we have introduced a search bar to the homepage that not only searches the live jobs on the website, but also directs the user towards pages and blog articles that it thinks will also be of interest to them. Since adding this feature we have seen a significant increase in traffic towards content pages and blog articles from the homepage.

That Little Agency | Employer Branding | Careers Website | Nisbets Careers Website Universal Search Image
That Little Agency | Employer Branding Agency | Our Work | Careers Websites | Nisbets Tablet Image
That Little Agency | Employer Branding | Our Work | Careers Websites | Nisbets Smartphone Image
That Little Agency | Employer Branding | Careers Website | Nisbets Careers Website Google For Jobs Image

Indexing by Google for Jobs 

Another positive outcome of the integration work we did with Recruitive, is that now the URLs of the jobs carried both the Nisbets name and a reference to jobs. This meant that we could submit the jobs to Google for indexing. Using their webmaster tools, now called Search Console, we submitted the full website map including jobs directly to Google and within 72 hours we could see that the jobs were being indexed. We have already seen a significant increase in traffic to the jobs through Google.

The impact so far 

To see the impact of the new Nisbets careers website, we have compared the performance of the new website against that of the previous incarnation. All data has been taken from Google Analytics, the Recruitive application tracking system and directly from Nisbet’s resourcing team.

increase in visitors to the website
increase in average time spent on website
increase in completed applications

If you’d like to know more about this piece of work, simply email mark@thatlittleagency.co.uk