A little background
Pinsent Masons as an international law firm that ranks among the top hundred law firms in the world by turnover. In 2019 they were voted Law Firm of the Year (Legal Business) and Employer of the Year (Stonewall), and in 2018 Law Firm of the Year (The Lawyer). As you can expect we’re delighted to have them on our client list.
Our brief was simple, to develop an early careers attraction campaign that delivers against the Pinsent Masons core company values and meet the application numbers required by May 2020. These core company values being:
- We are approachable
- We are bold
- We are connected
A creative campaign that was flexible enough to be delivered across a wide variety of media. This included advertising, exhibition stands, brochures, websites and social media.