A little background
We were engaged by Vectura, a global leader in the development of innovative formulations and devices to treat respiratory disease, to help them recruit device design and quality engineers for their new site in Cambridge. This was the first time that they had done any direct attraction activity, with all previous recruitment drives having been done through recruitment consultancies.
But the Vectura recruitment team were keen to go to market themselves, to help raise the profile of the business to their target job seeking audiences and the Cambridge science community as a whole. The resulting campaign was a combination of a micro-site, recruitment marketing and search and social media activity. And, of course, everything was tracked.