A little background
Specialist financial mutual Wesleyan asked us to support them as they looked to significantly grow their sales force and recruit over 100 financial consultants over the course of six months. Of course, we were only too happy to help. Especially when the recruitment team at Wesleyan wanted to explore pretty much every digital recruitment marketing option available. Exciting stuff.
The Wesleyan recruitment team were keen to support their direct sourcing activity with a marketing campaign developed to help raise the profile of the business to their target audience of financial consultants as well as the financial sales community as a whole. The resulting campaign was a combination of a dedicated financial consultants landing page, job board advertising, search and social media activity and a programmatic marketing campaign. And, of course, everything was tracked.