A little background
2019 saw the launch of the new Telegraph employer proposition … You make the story. This was the creative articulation of the research, findings and definition of their employer value proposition carried out during the Spring of 2019.
For over 160 years, The Telegraph has had a clear purpose – to lead the news agenda, spark debate and provoke comment through journalism. In today’s constantly changing landscape, our purpose is more important than ever. As their business continues to evolve, they asked us to help them define what it is that makes them a great place to work. To build creative and meaningful marketing to help them engage creative, digital, editorial, professional services and sales job seekers. And to help them tell their employer story.