You never get a second chance to make a great first impression, so the new Vectura careers website has been designed not only to be interesting and informative, but to have a real, lasting impact on the job seeker. To position them as an employer of choice to a wide range of science, engineering, quality and corporate services professionals in Chippenham, Cambridge, London, Muttenz and Gauting. The result is the new Vectura careers website.
Our project objectives were clear: design, develop and deliver a website that:
To deliver a website that will engage a wide audience of job seekers – from Scientist to Regulatory Affairs; Project Manager to Procurement; Business Development to Human Resources. A site where all content is available within a single click. One that uses social media as a way of articulating their culture and is distinctly and unmistakably Vectura.
URL: jobs.vectura.com
Content management system: Concrete5
Applicant tracking system: Sage People
Knowing that (on average) 80% of visitors come to a careers website to search for jobs, the website places the search function front and centre. This ensures that the right people quickly find the right jobs. Not only that, the website uses the visitor’s IP address (desktop) or GPS location (tablet and smartphone) to deliver the visitor jobs that are close by.
As well as jobs, the search results direct the visitor towards content that it thinks will be of interest to them. Such as detailed information on the business area and office they would be based in, Twitter updates, blog stories and whether they are LinkedIn with anyone currently working at Vectura.
It is clear that Vectura’s people are their very best advocates, so they are placed at the centre of every aspect of the website. They feature on every page, blog or job and in every piece of video. They help deliver key content and offer a real insight into their culture. And supporting this, the site integrates seamlessly with their social media platforms which help articulate the day-to-day activities of Vectura in real time.
The website is designed to be incredibly visible to the search engines with all pages developed to be successfully indexed. And that includes the jobs pages which have been programmed specifically to be indexed by ‘Google for Jobs’.
Finally, we know that 49% of visits to the Vectura careers website are on a mobile device, so we worked closely with their ATS supplier, Sage People, to offer visitors the opportunity to apply via their smartphone. And for those who don’t want to, they can bookmark the vacancy that interests them and apply later via a desktop.
Vectura have long standing relationship with Sage People, with their applicant tracking system deeply embedded into the organisation. It has been reported that the candidate experience can be a little clunky. To address this we took a jobs data feed from the Sage People system and pulled the job details themselves into the website. This integration means that we can now control the formatting of the job details, pull relevant jobs into relevant sections of the website and ensure that the jobs can be better indexed by Google, Indeed and the other search engines. Candidates are then handed back to Sage People at the application stage. A very elegant piece of work.
Another positive outcome of the integration work we did with Sage People, is that now the URLs of the jobs carried both the Vectura name and a reference to jobs. This meant that we could submit the jobs to Google for indexing. Using their webmaster tools, now called Search Console, we submitted the full website map including jobs directly to Google and within 72 hours we could see that the jobs were being indexed. We have already seen a significant increase in traffic to the jobs through Google.
To see the impact of the new Vectura careers website, we have compared the performance of the new website against that of the previous incarnation. All data has been taken from Google Analytics, the Sage People application tracking system and directly from the Vectura resourcing team.
If you’d like to know more about this piece of work, simply email mark@thatlittleagency.co.uk
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