A little background

The owner of well-known retail brands Plumb Centre, Parts Centre and Climate Centre, Wolseley wanted a website that would help them not only articulate the opportunities available within the group, but also support the renaming of their retail branches under the Wolseley name.

So the new website has been designed not only to be interesting and informative, but to have a real, lasting impact on the job seeker. To position them as an employer of choice to a wide range of retail, supply chain and corporate services professionals. The result is the Wolseley careers website.

Our approach

Our project objectives were clear: design, develop and deliver a website that:

  • Brings the Wolseley recruitment proposition to life;
  • Articulates the wide variety of jobs available within the group;
  • Gets the right people straight to the right jobs;
  • Reflects the culture of Wolseley;
  • Raises the profile of key information;
  • Is social, engaging and continuously updated;
  • Continues to evolve with the needs of the business;
  • Is accessible across all devices;
  • Is ready to be indexed by ‘Google for Jobs’.

To deliver a website that will engage a wide audience of job seekers – from pricing analysts to branch managers; warehouse operative to key account manager; driver to developer. A site where all content is available within a single click. One that uses social media as a way of articulating their culture and is distinctly and unmistakably Wolseley.

The website 

URL: www.wolseleycareers.co.uk
Content management system: Concrete5
Applicant tracking system: Avature

Knowing that (on average) 80% of visitors come to a careers website to search for jobs, the website places the search function front and centre. This ensures that the right people quickly find the right jobs. As well as jobs, the search results direct the visitor towards content that it thinks will be of interest to them. Such as detailed information on the business area and office they would be based in, Twitter updates and any blog stories that would be of interest.

It is clear that Wolseley’s people are their very best advocates, so they are placed at the centre of every aspect of the website. They feature on every page, blog or job and in every piece of video. They help deliver key content and offer a real insight into their culture. And supporting this, the site integrates seamlessly with their social media platforms which help articulate the day-to-day activities of Wolseley in real time.

Finally, we know that 49% of visits to the Wolseley careers website are likely to be on a mobile device, so we worked closely with their ATS supplier, Avature, to offer visitors the opportunity to apply via their smartphone. And for those who don’t want to, they can bookmark the vacancy that interests them and apply later via a desktop.

Introducing ‘Universal Search’ 

As we look to help the right people find the right content, we have introduced a search bar to the homepage that not only searches the live jobs on the website, but also directs the user towards pages and blog articles that it thinks will also be of interest to them. Since adding this feature we have seen a significant increase in traffic towards content pages and blog articles from the homepage.

That Little Agency | Employer Branding | Careers Website| Wolseley Careers Website Universal Search Image
That Little Agency | Employer Branding | Careers Website | Wolseley Careers Website Blog on Tablet Image
That Little Agency | Employer Branding | Careers Website | Wolseley Careers Website Jobs on Tablet Image

The impact so far 

To see the impact of the new Wolseley careers website, we have compared the performance of the new website against that of the previous incarnation. All data has been taken from Google Analytics, the Avature application tracking system and directly from Wolseley’s resourcing team.

increase in visitors to the website
increase in average time spent on website
increase in completed applications

If you’d like to know more about this piece of work, simply email mark@thatlittleagency.co.uk