Recruitment marketing brings your employer brand to life. The secret to successful employer or recruitment marketing comes from delivering a compelling creative to the right people – at the right time, in the right place and on the right device. But the media landscape is continuously evolving. Multiple devices per person, smaller screens and lots of switching have changed the way people behave online – and search for jobs. That means as advertisers you have to adapt to those changes.

That Little Agency can help you adapt to these changes. Whether it is programmatic media buying, mobile, display, retargeting, search or social advertising – we can support you with powerful insight, a proven approach to effective recruitment marketing and the tools that you need to monitor, track and assess the success of your activity.

That Little Agency | Our Services | Recruitment Marketing

How we can help

Research and insight

By understanding your audiences, competition and what makes you special, we’ll help develop your brand and shape your marketing, recruitment and engagement strategies. It also keeps us at the leading edge of employer and recruitment marketing.

Social media strategy

Whether it is through simple pay-per-click advertising, building your own presence and creating unique and highly engaging content, mobilising your employees to help or maximising the reach of your content, we’ll help you get the most out of social.

Campaign planning

Your attraction strategy should be shaped using real data and insight. We can help by working with your ATS supplier to put in place the tools needed to track candidate activity from their source through to application and, where possible, to hire.


Want to up-skill your in-house resourcing team? We’ve designed and implemented a number of bespoke training courses that include the use of social media in recruitment, career website development, copywriting for job boards and pay-per-click advertising.

Programmatic recruitment marketing

Put very simply, programmatic is buying digital advertising space automatically, with computers using data to decide which adverts to buy and how much to pay for them, often in real time. Our programmatic campaigns use a combination of behavioural and contextual targeting to ensure that your recruitment advertising is seen by the right people, and re-targeting advertising to re-engage with those who have already interacted with it.

We love programmatic advertising because it puts the control to manage and measure back in the hands of the advertiser and not the publishers. It focuses on the individual users and not the website. But it is complicated. So we have created a little guide to programmatic advertising, what it is, why it is important and how you can use it. Fancy a copy? Click on the link below.

Download our guide
That Little Agency | Our Services | Recruitment Marketing | Programatic Advertising Image

A few pieces of work

Targeting passive job seekers with scarce skills

Targeting passive job seekers with scarce skills

October 1, 2017

Recruiting developers using programmatic marketing

Recruiting developers using programmatic marketing

March 21, 2017

Some kind things people have said

"Mark operates as a true partner. Listening, yet challenging and supporting, with a focus on solutions suitable for now and the future, enabling us to build the basics to deliver our people strategy."

Tracey DyerHead of People Services, National Trust

"Mark has helped me to develop our digital footprint. He developed our core careers website as well as other micro-sites. He challenges us to think big and always has the candidate in mind."

Sarah Gore(At the time) Group Resourcing Manager, NFU Mutual

"Not only deeply experienced within his field, Mark challenges the norm; reminds us to focus on the candidate and inspires some really innovative solutions that integrate with our attraction strategy."

Kevin Hough(At the time) Head of Resourcing, LV=

"Mark was always a superior partner; providing advise, patience and support throughout the project. He always had creative ideas, and seemed to be able to read our minds on what we would like."

Traci McCulleyDirector, Global Recruiting, Guidewire Software

"Working with Mark is truly energising, creative and great fun. Mark adds a huge amount of value to my own thinking, stretches my understanding and knowledge and challenges me to be different. All I want from a creative partner."

Emma Bateman(At the time) Group Head of Resourcing, Clarks

"Mark is a highly professional, knowledgeable and personable provider. His capability to understand requirements and then deliver innovative solutions within set budgets and timescales is outstanding."

Will Corder(At the time) Interim Graduate Recruitment Manager, Kimberly-Clark

"Mark is able to look beyond the immediate brief and help tackle the root of our recruitment challenges rather than just deliver a pretty website. I really value his opinion and expertise."

Nick Thompson(At the time) Resourcing Specialist, Thames Water

"Mark uses his awareness of digital recruitment trends to provide the best possible advice and service. We have benefited from his knowledge of emerging technologies, while he has always ensured we remain true to our brand."

James Saker(At the time) Agency Consultant, NFU Mutual

"I was always impressed with the flexibility that Mark showed in dealing with our sometimes changing demands on the original spec. He helped me immensely to scope out what we needed."

Helen Witt(At the time) Resourcing Manager, Virgin Retail

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