Recruitment marketing brings your employer brand to life. The secret to successful employer or recruitment marketing comes from delivering a compelling creative to the right people – at the right time, in the right place and on the right device. But the media landscape is continuously evolving. Multiple devices per person, smaller screens and lots of switching have changed the way people behave online – and search for jobs. That means as advertisers you have to adapt to those changes.

That Little Agency can help you adapt to these changes. Whether it is programmatic media buying, mobile, display, retargeting, search or social advertising – we can support you with powerful insight, a proven approach to effective recruitment marketing and the tools that you need to monitor, track and assess the success of your activity.

That Little Agency | Our Services | Recruitment Marketing

How we can help

Research and insight

By understanding your audiences, competition and what makes you special, we’ll help develop your brand and shape your marketing, recruitment and engagement strategies. It also keeps us at the leading edge of employer and recruitment marketing.

Social media strategy

Whether it is through simple pay-per-click advertising, building your own presence and creating unique and highly engaging content, mobilising your employees to help or maximising the reach of your content, we’ll help you get the most out of social.

Campaign planning

Your attraction strategy should be shaped using real data and insight. We can help by working with your ATS supplier to put in place the tools needed to track candidate activity from their source through to application and, where possible, to hire.

Training

Want to up-skill your in-house resourcing team? We’ve designed and implemented a number of bespoke training courses that include the use of social media in recruitment, career website development, copywriting for job boards and pay-per-click advertising.

A bit like we did here

Asking graduates to take the law into their own hands

Asking graduates to take the law into their own hands

December 11, 2019

Supporting an employer’s first foray into direct attraction

Supporting an employer’s first foray into direct attraction

October 1, 2018

Using programmatic marketing to engage a niche job seeking audience

Using programmatic marketing to engage a niche job seeking audience

September 2, 2018

Google for Jobs

Depending on what you read, between 70-80% of all job searches start with Google. That’s a phenomenal statistic. It is reason alone for you to be optimising how your website is being indexed by Google. But then add to that the imminent launch of Google for Jobs and suddenly it should be your number one priority in 2018.

We’re going to stick our neck out a bit here and say that Google for Jobs is a game-changer. Ignore it and you’ll be left behind. Embrace it and it could overnight become your primary source of applicants. We think it is so important, we have written a little guide to Google for Jobs, what it is, why it is important and how to get ready for it. Fancy a copy? Click on the link below.

Download our guide
That Little Agency | Careers Websites | Google For Jobs Front Cover

Some thoughts on recruitment marketing

That-Little-Agency-Employer-Branding-Our-Work-Employer-Brand-Development-Toolstation-EVP-Thumbnail

Building your employer brand. A ten-point checklist

| Analytics, Brand development, Careers websites, Digital advertising, Employer review sites, Social media strategy | No Comments

Our little blog has covered many aspects of employer branding over the past two years, from building the business case to measuring and evaluating results – and many stages in…

That Little Agency | Employer Branding Agency | Search Engine Optimisation Image

Making sure Google can find your careers website and vacancies

| Analytics, ATS, Careers websites, Digital advertising | No Comments
You’ve worked hard to build your careers website. It looks good, it’s got all your latest roles on there too, even a nice video. But, if your site could speak,...
That Little Agency | Employer Branding Agency | Our Thoughts | Careers Websites and Google Analytics Image

Google Analytics, your careers website and your candidates

| Careers websites, Digital advertising | No Comments
As a Talent Acquisition or Recruitment Manager, you know that your careers website is the flagship for your employer brand and resourcing strategy. It sets out your employee value proposition,...

Some kind things people have said

I have had the pleasure of working with The Little Agency - and hope to do so for a very long time - and I can honestly say from our first conversation, I didn’t want to work with anyone else on our employer branding journey. They have a fantastic understanding of their clients’ needs and it’s immediate, intuitive and comes from their wealth of experience in employer branding.

Joanne AllenCorporate Resourcing Manager, Leicester City Council

I had the pleasure of working with That Little Agency during my time at Manchester Metropolitan University, Mark and the team were extremely supportive on our project to articulate our employer brand via a new website. The work went through several iterations yet they remained patient with us and helped up create something that I truly believe was sector leading.

Julie GriggsAssistant HR Director, Manchester Metropolitan University

I have known That Little Agency for a few years now and every time I have used their services, for either ad-hoc free of charge consultancy or a paid project, the team has always over delivered. Their measured nature means not only do you get years of experience, but also a calm and consultative opinion.

Ben GledhillInterim Head of Resourcing Transformation, Thames Water

That Little Agency are responsive and make us feel like we are the only client they work with. Responsive, flexible, friendly with the most creative ideas that are aligned to our values. They present well-rounded, forward-thinking proposals with credible background and foundations to enable us to gain buy in from our senior team. Calling them with a project you need support with is always met with a solution led approach.

Heather KittoHead of Resourcing, NFU Mutual

The experience that TLA bring to the table comes from years of working in their specialist fields. From the outset we developed an open and honest relationship built on trust and mutual respect. From the very first conversation I had with them I knew they just got it. They knew what I wanted to achieve and the best way to achieve it. What makes them stand out is the knowledge they have from working with a range of clients.

Leesa MortemoreGlobal Head of Resourcing, Nisbets

Throughout every project we work on together their strap-line, 'Big agency experience, That Little Agency feel’ is absolutely true. The reason I chose to work with them over other agencies was for exactly that reason. There has been expertise and challenge from each contact with That Little Agency with every point through our projects which is invaluable.

Emma IssittRecruitment Manager, Toolstation

That Little Agency has helped me and my team at Wolseley develop our digital footprint. Not only have they designed, developed and delivered our careers website, but over the next 12 months will help us deliver a raft of compelling content. They challenge us to think big and always have the candidate experience in mind.

Sarah GoreTalent and Performance Director, Wolseley UK

A little more insight

Every couple of weeks we’ll be sharing a few choice articles that we have spotted around employer branding and marketing, careers website development and social media strategy. If you’d like us to include you on our emails, please sign up here.

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