Good luck in your new job!

Hope your new job is everything you want it to be!

Wishing you every success in your new role!

Luck? Hope? Wishing? Not exactly declarations of confidence after all the effort that goes into being offered a new job. But, that’s what the greetings card industry thinks new recruits want to hear.

While it’s nice to wish our friends and family good luck, it almost certainly wasn’t good luck that got them the job. Talent, relevant experience and personality fit probably had a lot more to do with it.

And don’t forget what you, the employer did.

Did they find you by chance? Maybe. But far more likely, it was a combination of the employer brand, careers website, recruitment marketing and social media you use to reach and attract great people. That’s where we help, by the way.

I’m currently working on That Little Agency’s website and marketing strategy and it got me thinking that, just as there’s more than luck involved in landing a great job, the same applies when it comes to branding and marketing your business both to new or existing employees.

There’s a process to it:

Defining why people should choose to work for you as opposed to someone else is a good start and gives you the opportunity to make a great first impression. When marketing your company to potential candidates you need to be relevant, proven and consistent.

In order to spark a potential employees interest in you, you need to draw them in with something of interest to them. For this, you need to be relevant.

Once you’ve sparked their interest, a potential employee will be weighing up whether you can deliver what you have promised in yor messaging – and this is where you will need to be proven. For every promise you make, you need to provide proof.

Once employed, you need to make sure your new employee remembers why they chose you in the first place. For this, you need to be consistent. In essence, you need to be doing everything you promised, all of the time.

Do all this and you’ll have attracted the right candidate into the right role – they’ll be a perfect fit for your organisation.

By all means wish them good luck – but they probably won’t need it.